Who Watches Online Video?
Pew Internet has just published a report about the demographics of Web video in the US - The State of Online Video.No great shocks. Bottom line. Web video is mighty important. The more wealthy you are,...
View ArticleTraditional Media Is Haemorrhaging Its Lead as Music Discovery Platform
I'm emerging briefly from hibernation again, as I'm astonished at how this Myxer report's findings on music discovery are being reported. The research is based on a US sample of people who download...
View ArticleIs Television Advertising for Old People?
The median age of prime-time television viewers (in the US) is nearing 51 years old.In words of one syllable, this means that more than half of all prime-time viewers are outside of the advertiser's...
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Replace Book with Internet and This Looks a Lot like Addiction
This was an interesting perspective I’d not thought about before. It especially rang true, since as a kid I can remember often being told to “get your head out of that book and go outside to play”. I...
View ArticleReplace Book with Internet and This Looks a Lot like Addiction
This was an interesting perspective I’d not thought about before. It especially rang true, since as a kid I can remember often being told to “get your head out of that book and go outside to play”. I...
View ArticleStudy: Some People Watch Less TV
Say Media (formely VideoEgg and Six Apart) is releasing today a potentially interesting "Off The Grid" study (see it in my Google Docs) about people who are consuming less live and more streaming and...
View ArticleYou Saw It on the News... But Probably Not the Printed Kind
A new report on the US media has confirmed what we already know – that most of us are now getting our daily news fix online and on mobile devices.read more
View Article"The Future of Advertising" Speech by P&G's Ed Artzt, 1994
On May 12, 1994, the CEO of Procter & Gamble Edwin Artzt delivered a speech at the annual 4As conference on the future of advertising. It has since become a classic, often referenced but rarely...
View Article3 Challenges Facing Social TV
Guest Post by: Ed ThompsonSocial TV, or Connected TV as it’s also known, will be an exciting area for marketers in the future as the opportunity for integrating the Internet and social networks offers...
View ArticleTrends: Music as the Answer to Declining Box Office Numbers
In our Brooklyn Brothers Cultural Brainfood, I was suprised to see the difference between Avatar 3D’s first weekend takings of $27m and Call of Duty’s first day takings of $360m. It's not suprising to...
View ArticleThe Future of the TV Experience
Multitasking, once predicted as the last nail in the coffin of the TV industry, could now be the thing that reconnects TV with its most important asset: the audience.read more
View ArticleThe +1 TV Remote Revolution
I subscribe to a mailing list called Idea A Day that sends out one idea each day. Any one can contribute an idea and most days it looks like anyone does. Usually you receive eclectic but whimsical and...
View ArticleIs the Couch Potato Back?
The more things change, the more they stay the same. After the great social media boom of the past few years when it seemed like new digital media tools were shifting the American public from a...
View ArticleI miss my old media
I miss all the news that fit to print -- not all the news, and pseudo-news, and churnalism, and press releases published verbatim, and gossip, and updates to gossip, and galleries, and listicles that...
View ArticlePlanning for Patterns
One of the interesting aspects emerging around multiplatform approaches to content is the dissemblance in device consumption patterns. Differences occur in not just how people use different devices to...
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